Senior Web &
UX Designer

Web Design

My role at Vapouriz is to design for, maintain and monitor vapestore.co.uk using analytical data. With a small team and as the sole web and UX designer, we were able to implement strategies that have seen the fortunes of the site increase exponentially. Improved usability, mobile site and delivery options along with a greater range of pricing, we have been able to increase sales whilst being constrained by tobacco laws not allowing us to have our own app. Taking influences from a PWA, I have designed a better and more engaging experience through the mobile site, through which 86% of our traffic comes.

UX Research and Findings

I conducted remote UX interviews on mobile platforms with our customers to see how they found our website. I was then able to collate some findings in a results document that highlighted pain points in specific journeys relatable to the business requirements. If necessary, I also do some competitor analysis to see if there is a common pattern that can be identified and if this can be useful to our customers. The findings are then shared with managers and shareholders before proceeding to the design phase.

Wireframes and Prototypes

Through the research conducted from both quantative and qualititve methods, I will then create wireframes and prototypes of how the user journey should be followed. These prototypes can then be tested before going to the development team to implement.

Style Guide

A comprehensive guide is being created that stores all design elements and rules for the website.

Web Design

Through a process relative to a startup, initial designs for the website were implemented and changed further down the line after the primary focus had been met. Working with a global development team, the site, quote flow and app were all built using an agile process.

App Design

Allowing customers to easily access their account to see their driver report including details of earnings and hours worked that month, as well as what their insurance premium would be, upload photographic proof of mileage, connect rideshare accounts, claim rewards and refer others for discounts.

Email Design and Build

I designed and built the Stable emails, carrying the brand through this medium successfully.

Corporate Identity and Branding

As a start up, I was also tasked with creating a brand identity for Stable. Taking ideas from the theme of a safe and secure environment, the colours and shapes convey this while also being trustworthy.

Style Guide and Design System

A style guide and design system was created outlining how the visual identity of the Stable brand should look and work.

Web Design

My role at The Book people was to design for the web, email and some ad-hoc print requirements. As part of a digital design team, I managed and mentored a junior designer, worked on creating design for site content, emails and the UI of it's online presence.

Balsamiq Wireframes

Creation of wireframes before the high fidelity design phase.

Email Design

Responsive emails were designed for both marketing and transactional means. Some of the key campaigns were animated for maximum impact.

Photography

For much of the content that I created, products needed to be photographed in a lifestyle theme. These were then cleaned up in photoshop and optimised ready for web output.

Re-Brand Exercise

A re-brand exercise was undertaken in which my design was shortlisted for the top two concepts created.

Web Design

The Sublime website was stripped back and reformatted to make information easier to find and crucially responsive. It was also made industry compliant, using HTML5 and CSS3, and built on the bootstrap platform.

Low Fidelity Wireframes

Through wireframing the site, I was able to confirm exactly how the sites information and links should be laid out in correspondence to the business goals.

Logo Design

A range of initial concepts were created for the brand refresh, along with some style tablet options.

Website Design and Build

Kaitlin Howard approached me to create to design and build a CMS website that she could update herself. Once I had finished building this in Bootstrap, I was then able to implement it into Wordpress via a custom theme build. This website showcases the acting, singing and fight co-ordination of the actress, profiling samples of her movies, theatre productions, fight co-ordination pieces and sound files along with her extensive CVs all in a responsive format. The site incorporates a left hand side navigation due to the amount of items she required and a professional identity that stood her apart from the crowd.

Corporate Identity

I was also tasked with creating a corporate identity for Kaitlin. She wanted a professional, corporate look with a setif font, with a strapline that showcased all of her disciplines. .

Website Design and Build

Grayshott Heritage is a community website for the village of Grayshott. It's puropse is to document the history of Grayshott, as well as provide monthly quizzes, a members area for access to excusive content, and a Friends section whereby people can form groups and projects for the benefit of the village. It is built using wordpress.com, and I was able to write custom code to taylor it to their requirements.

Corporate Identity

Turris approached me to request I create some designs for their corporate identity. Being in the insurance industry meant that an identity needed to convey strength, sturdiness and security, and so the idea of a castle turret was born. Initial concepts brought this into play much more strongly, but finally the use of the T with three sides was used to have a more subtle affect. Lastly, the blue colour scheme psychologically brings trust, dependency and strength.