Turris
Overview. Corporate Identity of a financial services startup for the insurance industry
Turris is a financial services platform that allows the insurance industry to automate payments and fund flow capabilities with plans to branch into loans, bank accounts, spending cards, and treasury management built specifically for insurance organizations.
What I Did
Corporate Identity
Industry
Finance
Location
New York City, USA
Web Design
Turris approached me to request I create some designs for their corporate identity. Working in the insurance industry meant that an identity needed to be created that conveyed strength, sturdyness and security, and so a design was created with the idea of a castle turret in mind. Initial concepts brought this into play much more strongly, but finally the use of the T with three sides was used to have a more subtle affect. Lastly, the blue colour scheme psychologically brings trust, dependency and strength.
