New York City, USA
Turris approached me to request I create some designs for their corporate identity. Working in the insurance industry meant that an identity needed to be created that conveyed strength, sturdyness and security, and so a design was created with the idea of a castle turret in mind. Initial concepts brought this into play much more strongly, but finally the use of the T with three sides was used to have a more subtle affect. Lastly, the blue colour scheme psychologically brings trust, dependency and strength.